Thursday, 27 July 2017

How far do Loughborough people go to move to a new house?


This was an intriguing question asked by one of my clients the other week. Readers of my property blog will know I love a challenge, especially when it comes to talking about the Loughborough Property Market!


For the majority, the response is not very far. It is much more common for homeowners and tenants in Great Britain to move across town than to the next town or county. Until now, it’s been hard to say how many homeowners and tenants moved from (and to) relatively far away to buy or rent their new home. However, I carried out some research and requested some statistics from the Royal Mail. What came back was fascinating!


Using statistics for the 12 months up to the middle of Autumn 2016, 417 households moved out of Loughborough (LE11), moving an average distance of 45.44 miles - the equivalent of moving from Loughborough to Towcester (as the crow flies). The greatest distance travelled was 349 miles – that’s almost 13.5 marathons (when someone moved to Nairn in Scotland).


Considering there were 651 property sales in LE11 in the year and countless tenant moves, the numbers seems consistent – once you find a town you like, you tend to want to settle down and if you do move, you might only move to a different neighbour-hood, or for better transport links or, to be closer to the school you want to get your children into, but the likelihood is you won’t travel far.


I then turned my attention to people moving into Loughborough. Using the same statistics for the 12 months up to the middle of Autumn 2016, 356 households moved into Loughborough (LE11), moving an average distance of 46.8 miles - the equivalent of moving from Gainsborough to Loughborough (again as the crow flies). The greatest distance travelled was 371 miles – that’s more than 14 marathons (when someone moved from Kyle of Lochalsh in Scotland to Loughborough).


I have looked at the data of every person moving into Loughborough and these have been plotted on a map of the UK. Looking at the map below, it shows exactly where most people come from, when moving into Loughborough. As you can see, there are a high proportion of people moving from London and the South.






So, what does all this mean for the landlords and homeowners of Loughborough?


When an agent markets a property for rent or sale, it is vital to know the tenant or property buyer well, that the properties they are letting/selling fit those tenants/buyers, so they almost sell themselves. These days that means not only knowing how many bedrooms, reception rooms etc., a property offers but the budget buyers and tenants want to spend on a property in that area as well as where they come from.


The estate and lettings industry loves the mantra “location, location, location”. I say it might be helpful to factor in where (and how far) people are moving from, so the property can be sold or let more easily. Many say knowledge is power and whilst I do enjoy writing my blog on the Loughborough property market, I also use the information to help my clients buy, let and sell well. So for example, the information gained for this article, will enable my team and I to be more efficient in where to direct our marketing resources to ensure we maximise our clients’ properties sale-ability or rent-ability.



If you would like to discuss the Loughborough property market or chat about any potential investment please feel free to call me on 01509 260777 or email me james.loughborough@belvoir.co.uk

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